Learn more about who I am, where I
came from and where I'm going.
Jeffrey Nichols
Summary
Jeffrey Nichols, a certified Search Engine Optimization Specialist with 7 years experience driving organic search engine results and managing enterprise-level, pay-per-click advertising campaigns.
Experience
SEO Professional (2005 - Present)
Client: Power Systems, INC (03/2009 - Present)
URL: www.power-systems.com
- Managing an Ecommerce team in order to increase traffic & sales to the website
- Increased organic traffic by 56%
- Increased average weekly revenue by 32%
- Reduced Cost-Per-Conversion by 49%
- SEO Case Study Available on PDF
Client: McRae Communications (01/2008 - Present)
URL: www.mcrae.com
- Writing SEO and SEM proposals for clients to give clear guidlines on how clients can improve web-traffic and conversion through highly targeted, and niche, search engine marketing.
- Managing over $60k in monthly PPC (pay-per-click) advertising budgets.
- Establishing new methods and procedures for programmers to ensure files are search-engine-safe and optimized before development begins.
- Implementing Google Analytics tracking on both secure and public-facing websites using Google-approved methods.
- Verifying that all code is W3C.org compliant and cross-browser compatable.
- Writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement in order to drive future business.
Client: Bowen Family Homes (McRae Communications)
URL: www.bowenfamilyhomes.com
- Managed developers on new website build to ensure search friendliness
- Implemented 301 redirect strategy to reduce impact of site conversion
- Leveraged existing database content to optimize search engine content pages
- Developing highly-targeting PPC campaigns in competitive markets to produce real ROI.
- SEM Campaign improved high-inventory home sales by 9%.
Client: Jim Chapman Communities (McRae Communications)
URL: www.jimchapmancommunities.com
- Managing keyword density of copy to create a focused topic to improve organic search results.
- Leveraging Google-specific site maps and robots.txt files to ensure crawling of deeply nested pages.
- Creating & developing link building strategies.
Client: Callaway Gardens Living (McRae Communications)
URL: www.callawaygardensliving.com
- Developing a link building campaign though social networking websites and other social media outlets.
- Implementing white-hat SEO techniques to optimize a Flash based website.
Client: GamePlan Financial (McRae Communications)
URL: www.gameplanfinancial.com
- Working in a high-urgency environment to improve search enging positioning of a project that was not conceived or delivered with any search engine optimization.
Client: The Oberman Law Firm (2007)
URL: www.tndui.com
- Improving SEO standings for a prominent attorney in a highly-competitive market.
- Increasing organic traffic by 30%.
- Updating design elements to utilize CSS to reduce page size and load-time to comply with Google's maximum page-size requirements.
- Implementing DHTML navigation system to improve SEO and reduce page size.
- Optimizing HTML tags, folder names, page names & descriptions to improve SEO.
- Developing a custom contact page to improve visitors experience and increase conversions.
Client: Diamond Mountain Rentals (2008)
URL: www.diamondrentals.com
- Optimizing navigation to improve the work-flow of the website and increase conversions.
- Optimizing existing content, page titles and descriptions which improved organic traffic by 18% in the first 6 days.
- Cleaning up a CMS to repair over 800 broken links while improving website continuity and design.
Systems Analyst - Talbots, INC - Knoxville, TN (5/1999 - 3/2006)
- Developing a searchable, web-based, reference manual for telemarketing agents which replaces a 500-page desktop manual and simplifies ease with which management can add and update content.
- Developing a web-based alternative to the Aspect Call Center reporting system; resulting in a reduction of paper use and associated costs.
- Configuring Microsoft's IIS and administering intranet applications.
- Administering SQL servers and databases to ensure maximum uptime.
- Designing a disaster recovery plan for Talbot's’ call center to ensure the high-availability of operations and data in the event of a catastrophic failure.
- Managing all software deployment to over 400 workstations and 25 servers using Microsoft SMS, WSUS and VB scripts.
Systems Technician - Computer Focus Business Centers – Knoxville, TN (1998–1999)
Technical Support Representative - Toshiba / EDS INC – Oak Ridge, TN (1997–1998)
Software Tester - The Learning Company – Knoxville, TN (1997)
Student Network Administrator - University of Maryland – Princess Anne, MD (1996)
Skills
- Google AdWords Qualified Professional
- Microsoft Certified Systems Administrator – Windows 2000/2003 - Verify ID:774632 Code:jeffreyanichols
- Proven ability to communicate highly-technical concepts to non-technical decision makers
- Knowledge of HTML, XHTML, CSS, PHP, JavaScript, MySQL and ActionScript
- Experience implementing MySQL & SQL database driven web sites
- Experience implementing Content Management Systems (CMS) such as Joomla, Drupal and WordPress
- Experience building, installing & optimizing redundant Microsoft Windows based web servers
- Experience managing Linux based web servers
- Experience integrating PayPal, Google Checkout, ClickBank and other credit card processing solutions
- Regularly attend industry conferences such as SMX Advanced
- Maintain a SEO blog with a focus on Google Analytics at SEOjeff.com
- Developed a free SEO tool - SERP Designer
- Involved in website development since 1994.
- Developed a product which integrates adCenter reporting with Google Analytics
- Volunteered to build and host a website for the Eldorado Brookview Volunteer Fire Department
Education
- University of Tennessee, (sought Bachelor of Arts, Marketing) - Knoxville, TN (2006 - 2007)
- University of Maryland, Computer Science - Princess Anne, MD (1994 - 1996)
Accomplishments
- Active member of Atlanta Web Entrepreneurs Group
- Active member of Atlanta Interactive Marketing Association
- 1st place finish in the East Tennessee Mountain Bike Classic
Social Media
My name is Jeffrey Nichols,
but people call me Jeff.
I live in Atlanta, GA and work as a
Search Engine Marketing Pro
at adPharos.com.